Douwe Egberts Master Blenders (DEMB) recently asked The Flavour to help them develop a range of pack designs for a new granulated coffee product. DEMB have never been in this market area (dominated in the UK by Nescafe Original) so this departure from their more premium products required consumer testing before being taken to market.

Our initial designs were approved and were on shelf in various UK supermarkets. Following additional consumer testing we are now working a new, refined range of designs that DEMB hope will make further inroads into this competitive new market.