Skip to main content
DesignIllustrationPack design

New pack designs for Douwe Egberts

By April 9, 2014November 25th, 2014119 Comments

Douwe Egberts Master Blenders (DEMB) approached The Flavour to design packs for an entirely new product. DEMB are entering the granulated instant coffee market in the UK, a space dominated by Nascafe Original which has an 86% market share of granulated coffee. The Flavour produced an initial set of design that announced DEMB’s entry into this market. Following further extensive market research The Flavour has embarked on a new set of designs based on a refined brief.