New pack designs for Douwe Egberts

Posted by | April 09, 2014 | Design, Illustration, Pack design | 119 Comments

Douwe Egberts Master Blenders (DEMB) approached The Flavour to design packs for an entirely new product. DEMB are entering the granulated instant coffee market in the UK, a space dominated by Nascafe Original which has an 86% market share of granulated coffee. The Flavour produced an initial set of design that announced DEMB’s entry into this market. Following further extensive market research The Flavour has embarked on a new set of designs based on a refined brief.

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