Client

Tetley Tea

Project

Tetley asked us to design and artwork several new packs for their Western Europe market.  Perhaps the most interesting was Chai Spice, a Black Tea flavoured with exotic spices.

We broke with Tetley tradition (blue!) opting instead for an India-inspired palette of vibrant pinks and purples...enhanced by illustrations of classic Indian iconography.

The result has been a real success, with Swiss retailer Migros reporting hugh interest in this vibrant new product. There are plans to produce other packs that evoke a sense of place, and a taste of the exotic.

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