Client
SPAR (UK) Ltd.Project
In 2009 SPAR approached us to develop a new brand identity for their sponsorship with United Kingdom Athletics (UKA). As well as the new logo, we brought the brand to life with a series of athlete silhouettes filled with the Union Flag...a vibrant, emotive and proud image that will form a key part of SPAR's communication strategy up to and beyond the Olympics.
The new branding is already on lorries and stationery and will soon be seen on other materials including carrier bags, Point of Sale and the new corporate website which will feature a dedicated Guide to Athletics.